Bluefoot Blog

What is Email Marketing? By: on Monday, November 02, 2015

Email marketing is the practice of sending out email en masse in order to reach a group of prospects, potential customers, or already loyal customers. By marketing through email, your business can reach an unlimited number of people quickly and easily, for not very much money. The ROI of email marketing can be very high, but many business don't harness this powerful marketing tool. 

If email marketing is so effective, why aren't more people using it? 

Many large business have taken advantage of email marketing. Just look at your inbox- how many emails are from people your actually know? But have you considered email marketing for your small business? You're probably thinking one (or both) of two things:

1. That sounds complicated. I don't know that I'm "techy" enough to put something like that together. 

2. Sound like it takes time. I only have a few employees, and my time is already maxed out just running my business. How am I supposed to find time to write and send emails?

These are common, but certainly not insurmountable, challenges to small business owners. Luckily, most email marketing platforms, including our Bluefoot Email Marketing System, are very user-friendly. Requiring no knowledge of how to code, users can utilize drag-and-drop templates to create professional-looking, engaging emails with little effort. 

Another advantage to using email marketing is that emails can be scheduled, allowing you to set up campaigns ahead of time. By doing this, you can schedule your emails to go out before big sales and upcoming events, or serve as customer reminders all at once. You only have to invest your time once, instead of adding one more thing to your prep list before each sale and event. 

Unlike traditional mail, email marketing also allows you to see statistics. This includes how many emails were opened, how many people clicked on links in the email, and many more useful insights. Using these insights, you can determine what content works best with your specific customer base, and improve the effectiveness of your emails over time. 

If you would like information on email marketing, or how Bluefoot can help you reach your customers, contact us today!  


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